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The FTVS Website as an Instrument of Marketing Communication: Content Analysis of the English Version from the Viewpoint of Target Audience.
Formánková, Martina ; Pokorná, Eva (advisor) ; Voráček, Josef (referee)
Title: The FTVS Website as an Instrument of Marketing Communication: Content Analysis of the English Version from the Viewpoint of Target Audience. Objectives: To asses the content of the English version of the website and suggest its improvements to increase the efficacy of marketing communication. Methods: Content analysis, comparison Results: Detailed analysis of the website has been carried out, drawbacks of current layout (both content and formal) have been described. Modifications and improvements have been proposed. Keywords: Marketing, communication, website, web content, university, FPES
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Assumption of admission of students UK FTVS in the field of Population Protection with a focus on education to the Fire Brigade of the Czech Republic
Holubová, Šárka ; Vokounová, Šárka (advisor) ; Vondrášek, David (referee)
Title: Assumption of admission of probands UK FTVS in the field of Population Protection with focus on education to the Fire Brigade of the Czech Republic Objectives: The objective of this bachelor's thesis is to determine the efficiency of training of students in the field of Population Protection with focus on education (OO-TVS) with respect to physical fitness. This is achieved by comparing the scores of FTVS students to real Fire Brigade recruits in the admission tests used by the Fire Brigade of the Czech Republic. Methodology: The bachelor's thesis has been divided into two parts: empirical and theoretical. The probands were selected from the third year students in the field of Population Protection. Testing of the probands has been carried out on the premises of the Faculty of Physical Education and Sport. The efficiency was then determined based on the comparison of success rates of recent real-life HZS ČR recruits to the OO-TVS students. Results: The success rate of the OO-TVS students is 80%, being 4% higher than the chosen limit. Total test scores of all probands are well above the required minimum. Based on the results, the training in the field of OO- TVS seems to meet very high standards. Keywords: Physical fitness tests, Fire Brigade of the Czech Republic, Faculty of Physical...
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The FTVS Website as an Instrument of Marketing Communication: Content Analysis of the English Version from the Viewpoint of Target Audience.
Formánková, Martina ; Pokorná, Eva (advisor) ; Voráček, Josef (referee)
Title: The FTVS Website as an Instrument of Marketing Communication: Content Analysis of the English Version from the Viewpoint of Target Audience. Objectives: To asses the content of the English version of the website and suggest its improvements to increase the efficacy of marketing communication. Methods: Content analysis, comparison Results: Detailed analysis of the website has been carried out, drawbacks of current layout (both content and formal) have been described. Modifications and improvements have been proposed. Keywords: Marketing, communication, website, web content, university, FPES
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